The Deconstruction of Music Videos

I am going to look for more inspiration throughout the depths of YouTube by looking through similar songs to that of what I am going to be using and seeing what conventions that they use within their music video in order to get an idea of what I can produce effectively. The first video that I am going to look at is a music video by Fatboy Slim. This music video features the famous actor, Christopher Walken, and is a very simple music video that expresses the song and makes it memorable. This is a key feature that I want to try and include so that people can easily recognize and match up the song with my video. If I could do this, I would definitely prove success with my project.

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Weapon of Choice - Fatboy Slim

This video is the prime example of how simple can be better. Apart from the scene where he is flying through the air, there isn't actually that much to it, it's simple just Christopher Walken dancing throughout the entire music video. This would be a clever effect (especially when using a dance track) as it would insinuate the situation and create a nice reflection of how the audience should feel when listening to the song. I plan to incorporate something similar within my design as I think it could work effectively if done correctly.

Another feature that I would like to include within my music video is that of a storyline. Even though there would be the possibility of no-one talking, I would still like to try the effect of showing the scenario before the song actually enters the video. An example of this can be found below.

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I Remember - Deadmau5 ft. Kaskade

'I remember' is a clever music video as it tells the story of people looking to bring dance back to life and create the atmosphere that it once had. Although this is not too obvious in the video above, there is a longer version available which goes into a lot more detail, and overall gives a better effect. This however is more like a short story, and so I am going to stick with the shorter version to analyse.

The video starts off with 3 men sitting around a table discussing an unknown topic (at the time) which includes two audio tracks as the recording from the conversation is played as the music begins. This creates a nice effect as the lyrics within the dance music do not start until the man has finished talking. I would like to try this technique out as an effect as I feel it could create a good sense of atmosphere, and if timed right, could be the key to the success of the music video as it adds that little bit extra between the song and the video. It helps to create a connection. I think by telling a story within the video it will create a sense of realism to the song and people will believe to feel it and believe it more. This is essentially what I would like to create with my final piece, but before then I am going to have to look at music videos in a higher amount of detail to find the pros and cons of my decisive moves.

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At this point in time, I am looking into creating a mixture between a few music videos including the two above as well as the Madeon - Pop Culture video. This way I can create a contrast to what has been created originally, but also add a sense of originality to my work, which I would experiment with until I got the best results. Overall, I would like to include a story as well as some dancing within my music video as I feel that it would be the best option to choose to go alongside my song.